Your audience doesn’t want to feel as though they are being distracted by a shiny object in order to buy a product or connect with your messaging. If you have to lie about your products to appeal to your market, you need to rethink your business. It sounds obvious, but you’d be surprised at how many brands fabricate lies to make their products sound more interesting. There is one key component of good advertising that every company should abide by: don’t f***ing lie. Good ad design doesn’t have to beat you over the head with direct messaging, sometimes all it takes is an emotional connection. While almost nothing was said about the company or its products, viewers heard (and felt) the message loud and clear. Even for audiences who’d never heard of the company or were unfamiliar with the culture and language of the commercial, it was genuinely moving. Others stuck with us because they evoked strong feelings.Ī year ago, an ad for Tata Motors made its way around the globe by making us all cry as children banded together to do something nice for their older bus driver. Others became so pervasive that they became cultural icons. Some ads are memorable because they are annoying. Dove’s all-inclusive ‘Real Beauty Pledge’ was one of the first marketing campaigns that marketed to women of all shapes and sizes. Old Spice used a former American football player to embody masculinity while at the same time challenging the masculine ideology that men shouldn’t care about the way they smell. Sometimes that means incorporating people into the ads that more accurately represent the audience. Graphic designers want the brand’s intended audience to feel that the company or product is made for them. Each medium has its own genre-specific elements that influence the end product, but there are some universal elements that can be used by any ad designer, like these five characteristics. What makes an ad impactful could depend on who you talk to.
When you’re sitting on the subway, driving to work, walking to a friend’s house, or using your cell phone, you’re constantly being exposed to an influx of ads.īut if you see that many ads every day, why are there some you remember and some you don’t? It depends on how strong the messaging is and how relevant it is to you at the time you see it. If you’re still surprised by how high the number is (and some of you are probably thinking about fact-checking us against the range), it’s only because you’ve gotten used to how heavily ad-saturated your life is.
We’re surrounded by advertisements literally everywhere we go. That’s a lot of ads probably more than you expected it to be. 17 Advertising Design Examples & Why They Workįrom the time you wake up in the morning to the time you go to sleep, you will have seen between 4,000-10,000 ads.
0 kommentar(er)
